Redefining Luxury for the Next Generation
Virtue by Design
"Monday is a day of imagined beginnings... On my second day I was engulfed with joy."
The Collaborative Ethos
Inspired by the Coin&virtue collaborative framework, Poin + Virtut™ is not merely a clothing brand—it is a timeline of ingenious thoughts on designer clothing. Born from the vision of Eleanor Maeve Chennikkara, the brand integrates high-quality craftsmanship with a culturally sensitive approach to the South Asian Indian luxury market.
Market Potential: Targeting the "Rising Affluence" demographic within the Indian diaspora, valuing heritage and exclusivity.
Pantone Precision: Design driven by specific color psychology and seasonal "Fashion Blitz" palettes.
Strategic Feasibility
01. Market Dynamics
Extracted from the feasibility report: The global luxury children's wear market is experiencing robust growth. The South Asian Indian demographic represents a substantial consumer base with high purchasing power and cultural inclination towards luxury and charitable giving.
02. Online-First Launch
Utilizing digital storytelling through Look Books and high-fidelity still photography. Strategic distribution through exclusive online channels ensures brand purity and direct-to-consumer intimacy.
03. Pantone System
Design cycles revolve around the "Whirlwind of Colors." By focusing on Pantone-specific collections, we ensure a distinctive visual signature that resonates with modern aesthetic trends.
The Eleanor Maeve Timeline
A Seven-Day Journey Through Style and Ingenuity
Sunday
Best Dress Vision
Monday
Imagined Beginnings
Tuesday
Fashion Blitz
Friday
Florence Flower Chase
A Genuine Commitment to Charitable Giving
"God bless Eleanor; that her life is filled with her mostest self-worth along with the love and happiness from her closest friends/family members."
The Mission
Poin + Virtut™ integrates a charitable giving aspect into every transaction. This commitment ensures that luxury consumption is paired with social responsibility, specifically supporting initiatives for children's welfare in the communities we serve.
Safe Places Partnership
Sponsored by "Safe Places," our look books serve as a testament to the environments we wish to create for all children: spaces of joy, creativity, and boundless imagination.
The Seasonal Palette
VIRTUE CREAM
PV-2024-01
MAVE LAVENDER
PV-2024-02
COIN GOLD
PV-2024-03
PHILLIP CHARCOAL
PV-2024-04